Chipotle Is Launching a Makeup Line Inspired by Its Most Popular Menu Item


My makeup collection is slowly becoming filled with food-inspired products that look good enough to eat (I still have the Cheeto makeup collection from 2019), and it’s only going to keep growing. Chipotle just announced that they’re launching yet another makeup collection with e.l.f. Beauty on March 9—and if every dream of ours didn’t just come true, all of the products in the line are also less than $20.

Included in the launch is the plumping Make It Hot Lip Gloss ($8), avocado-shaped Extra Guac Face Sponge Set ($10), Eyes Chips Face Makeup Bag ($18)— it resembles the exact Chipotle chip bag—and a 12-color Chipotle Eyeshadow Palette ($16), which is filled with burrito bowl-esque shades like a creamy lime green and a hot-sauce orange.

While this guac-inspired launch has us gleaming with excitement, this isn’t Chipotle’s first rodeo in the makeup field. In 2020, the brand worked with e.l.f on another launch, which featured everything from a lip gloss to a face powder. According to MarketWatch, that kit sold out in less than four minutes, and we predict that the same thing will happen with this upcoming launch.

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