Known for her timeless beauty, supermodel Christie Brinkley knows a thing or two about keeping things looking youthful. And per the 67 year-old’s latest career move, a pocket-sized $89 sculpting wand might have something to do with it.
Announced today, Brinkley is now the brand ambassador and equity partner of SBLA, a skin-care brand known for its at-home sculpting devices, most notably the Neck, Chin & Jawline Sculpting Wand.
Previously known as Spencer Barnes LA, named after Meghan Markle’s former makeup artist who remains a minority stakeholder, the brand has recently rebranded to SBLA with CEO and cofounder Randi Shinder at the helm. In her new role, Brinkley will collaborate on new innovations and formulas for the brand alongside Shinder.
“The beauty industry is filled with promises of eternal youth and a pool of products claim to grant those wishes. But no one had anything for the neck, chin and jawline that actually worked. The instant my close circle of friends and I tried the Original Neck Wand, we saw results — I would think it was unbelievable if I didn’t experience it myself,” said Brinkley in a release.
The Wand continues to be a sell-out for the brand and features a stainless steel rollerball tip to dispense a potent “airless dose” of anti-aging ingredients into the delicate skin. However, Brinkley tells Yahoo there’s more to her anti-aging routine than the next-gen tool. “Full disclosure, I go to my dermatologist to get, you know, these things,” she says, pointing to her neck. “That’s my spot for Botox. And as you can see, I need to do that, but it’s going to have to wait but in the meantime.…I’ve been using these, and I am so satisfied with the results.”
In a release, Brinkley notes that SBLA is “perfectly in sync” with her philosophies and her goal of getting the “affordable, non-invasive solutions into the hands of women and men, especially at a time when people are taking more and more Zoom calls and can’t make it out of the house for treatments.”
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