How This New Magnetic Upgrade on a Cult-Classic Mascara Helped Me Ditch Lash Extensions


After a solid five years of wearing lash extensions, my lashes were hit with a huge setback when we went into quarantine last year. In lieu of my regular lash appointment, I started to experiment with at-home lash solutions to get the length and fullness I loved. I tried at-home kits which work for a short time, magnetic lash strips that made my lids feel itchy and tube mascaras that were hard to remove. Enter Benefit Cosmetics’ new They’re Real! Magnet Mascara ($27), the only mascara I tried that could rival the look and ease of my extensions.

Length and curl is the name of the game with this new, upgraded cult classic. They’re Real Lengthening Mascara devotees will appreciate the increased lash length provided by the new iteration, but the most innovative part about this magnetic version is the instant curling effect due to the technology in both the brush and formula. 

Without having to use an eyelash curler, the mascara gives each lash an automatic curl toward the sky. The soon-to-be-patented design involves using a mascara formula that consists of mineral magnets and a brush that contains a magnetically charged core. With each swipe up of the mascara, the brush uses magnetic energy to pull the formula up for a lift that lasts for more than 36 hours.

In addition to giving me the falsie look I want, what makes this my new holy grail is how easy it is to remove. No raccoon eyes, no vigorous rubbing and no flaking or smudging. This one is an instant keeper and my lashes are happier for it.

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