Huda Kattan Is Launching a Beauty Brand Dedicated to No-Makeup Makeup


After the year we’ve had, even the most beauty-obsessed among us are taking a step back from full-coverage makeup and focusing more on the canvas beneath it all. 

Known for her best-selling makeup line Huda Beauty and skin-care line Whishful, Huda Kattan has done it again with her latest brainchild, GLOWISH. But this time, instead of letting high-pigment formulas and skin-perfecting finishes run the show, the mogul is tapping into the world of no-makeup makeup and, in true Huda form, perfecting it. 

According to Kattan, spending more time taking care of her skin led her to finally embrace the unique skin she’s in, and her goal with GLOWISH is to make that a reality for everyone. “I noticed that as I spent more time focused on my skin, I found a greater appreciation and acceptance of it. It became healthier, more even and brighter, and I felt more confident and accepting of my skin in a way I never had before. Blemishes or no blemishes, I have learned to embrace and truly respect my skin,” says the founder. “I wanted to create products that let me show that newfound confidence and the skin that I loved, not hide it away.”

With that, the brand’s debut launches are the perfect way to start. Available June 1, the fragrance-free and waterproof Multidew Skin Tint ($37) doesn’t cover the skin—it delivers a very light coverage—but enhances its natural dew with blurring and light-diffusing ingredients. Think of this as a super natural wash of color that blends right into the skin to add a serious glow to your complexion. To complete the second-skin pairing, the Soft Radiance Bronzing Powder ($31) is a foolproof solution to scoring that sunkissed, believable bronze without looking glittery or orange. Its stunning marbled-pigment swirl isn’t just picture-perfect, it’s also packed with antioxidants to keep skin looking its best. 

Aside from delivering just-left-a-facial dewiness in seconds, GLOWISH also works to protect against blue light with help from bell peppers, one of the star ingredients of the line. 

Further, the brand’s clean ethos focuses on being “socially aware and ethically conscious.” As such, all formulas are vegan, fragrance-free, made without drying alcohols and with a minimum of 80-percent naturally derived ingredients. Packaging is also made with post-consumer recycled materials and all cartons are 100-percent recyclable. 

GLOWISH will be avilable for purchase on HudaBeauty.com, Sephora.com and in Sephora stories near you beginning June 1.

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