Kris Jenner Is Launching a Beauty Brand—Here’s Everything We Know


When looking at the Kardashians as a whole, you’ll see fame, fortune and reality T.V. drama, but you’ll also see success. From Kim Kardashian’s makeup brand, KKW Beauty, to Kylie Jenner’s empire of a makeup line, Kylie Cosmetics, the sisters sure have made a name for themselves in the beauty space, and their momager Kris Jenner is finally joining the club.

As E! News reported, on February 10, the socialite’s trademark request for “Kris Jenner Beauty,” “Kris Jenner Skin” and “Kris Jenner Skincare” was accepted by the United States Patent and Trademark Office. In it, the brand declared that the launch would potentially include cosmetics, skin care, nail care products, false eyelashes, hair-care products and fragrances.

Both Kim and Kylie have sold percentages of their brands to Coty Inc. in the past two years. In 2019, Kylie sold a 51-percent stake in Kylie Cosmetics for $600 million and Kim sold 20 percent of her brand for $200 million. While they both started out with full ownership, E! News writes that it is still unclear whether Kris will partner with Coty Inc. for the launch of her own brand.

It’s also unclear if Jenner will launch separate brands for each product category like her daughters, or if she will keep everything under the same roof. If there’s one thing we’re sure of, it’s that Kris is well-seasoned in the beauty world.

Be sure to stay tuned to NewBeauty for updates as more information surrounding the launch is released.

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