Matrix Just Launched an Inclusive Hair-Color Line With Curly Hair in Mind


If you belong to the 65 percent of the U.S. population with curly hair, you, like me, likely struggle with finding products that cater to your coils. While I definitely have my curl-approved brands that I keep near and dear to my heart, I commonly find that many hair-care brands don’t cater to a diverse selection of hair types and I’m often left wanting more, whether that’s an even deeper conditioner or a thicker ringlet cream. All ranting aside, Matrix has finally come to the rescue with their latest rebrand (it launched on March 1), which promises to tap into a more diverse consumer base, whether that be pertaining to hair type or racial background.

According to a release, Matrix’s rebrand, now known as the Hair Diversity Matrix, ensures that “all products and education materials are developed to address the need of every hair type,” from the brightest of blondes to the finest of hair. In a recent event hosted by Matrix, four panelists spoke on the topic of diversity and Matrix’s dedication to supporting all types of people, and they offered a peek into their upcoming launch

When speaking about the industry’s latest fads from a consumer standpoint, Colombian-American actress Isabella Gomez says that the modern consumer is “very interested in how products are packaged and that they’re sustainable. Also, consumers are doing research on what is actually in the products and what that means for us—not only does the product need to look good, but it needs to feel good.”

With this in mind, global artistic director at Matrix, Michelle O’Connor, says Matrix is “developing a highlight color that actually preserves the curls.” According to O’Connor, “For the curly girl, curl preservation is the absolute holy grail of what needs to happen in your hair if you decide to get color. We are able to say ‘we listen to you and we know that curl healthy is of the utmost importance for you, so here’s a new line.’” The color line, which launched March 1, pertains to all hair types and adds bounce, shine and elasticity without damaging the hair. The launch includes a redesign of its cult-favorite SoColor and Color Sync Lines, with about 120 new shades and bold packaging. Curly girls, now is the time to add some color in your hair for spring!

Find a Doctor

Find a NewBeauty “Top Beauty Doctor” Near you









Credit: Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

spot_imgspot_img

Latest

Salon Owner Charged With 24 Felonies After Exposing Clients to HIV With a Celeb-Loved Treatment

With celebrities like Kim Kardashian West and Minka Kelly boasting the benefits of this in-office treatment, microneedling with PRP—also known as the Vampire...

Everything You Need to Know

Instagram’s image-driven platform is what makes it stand out from other social media sites. This is one of the reasons for the huge...

Louise Roe on Her Latest Collaboration With Pixi by Petra and The Product She Uses to Fake 10 Hours of Sleep

If lifestyle blogger and T.V. host Louise Roe can do anything, it’s teach us how to live our best lives in every possible...
INTERNATIONAL »