Rumer Willis Turns 33: Here’s How She’s Embracing a More Natural Look


It’s hard to believe Rumer Willis is already approaching her mid-thirties. As the actress, singer and eldest daughter of Demi Moore and Bruce Willis, we’ve watched her grow up in the public eye to become a star in her own right. Her milestone is our milestone. To celebrate her special day, The House Bunny actress and Dancing with the Stars champion shared a carousel of early memories with her beloved parents.

As she gets older, Willis says she’s adopted a much more natural look, which you can see with her recent hair makeover that shows off her lovely, soft auburn curls. Here, she shares her favorite, go-to products that give her healthy, happy skin and the big project she’s working on next: “Rumer Has It,” a virtual garage sale with a curated collection of all of her favorite things, from bedding, to clothing to skin care.

What do you think is the most important thing you do for your skin? 

Keeping it hydrated both inside and out. Drinking enough water has been a game changer for my skin—and if I am out and about, I keep Deep Hydration Aloe Gel Mist from Aloisia Beauty ($22) in my purse.

Do you have any products you swear by? 

The Wonder Valley Oil Cleanser ($65) and Olive & Lotus Exfoliating Powder ($58). I’m also a big fan of Kindred Black’s slow skin-care line.

Has your approach to beauty changed as you’ve gotten older? 

I think I have a greater appreciation for my skin and my body and I have a “less is more” approach with just about everything, except for oils. I am loving smelling like an apothecary everywhere I go!

Are there any makeup or skin care tips you’ve picked up from your mom? 

My mom was definitely a big reason why I started wearing less makeup and just always taking really good care of my skin.

What projects are you working on now?

Working on launching “Rumer Has It” and my music!

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