Sun Bum Is Breaking Into the Skin-Care Game With a Line Intended for the ‘Easy-Going Lifestyle’


Sun Bum is synonymous with simple, trusted, easy-to-use, easy-to-apply sunscreen options that don’t make life overly complicated. And now, just for the start of summer, comes an equally as no-fuss skin care collection that hits all the high notes.

Debuting on SunBum.com today (Ulta.com is coming June 27 and in-store, July 11), the line consists of eight products— including a Daily Cleanser, Daily Moisturizer SPF 30 and Mineral SPF 30, Restoring Face Mask, Face Mist SPF 30, a Hydrating Serum, Eye Cream, Night Cream—which range from $13.99- $21.99, and incorporate ingredients such as nutrient-dense banana, vitamin-rich brown algae, hydrating green coconut water and ginseng.

While the products aren’t a complete departure from the SPF selections (and the majority do still incorporate sun protection), the brand boasts that the packaging was done by artist Andy Davis with the goal to design something with a “clean, fun and sleek finish” for the “adventurous and easy-going lifestyle.”

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