This Is Officially the Most Popular Fragrance in the U.S.


According to recent data from the NPD Group, the prestige beauty industry saw a sales decline of almost 20 percent last year, but perfume sales grew double digits in 2020. While there are plenty of signature scents and playful spritzes to experiment with, there’s one fragrance in particular that outperformed the rest.

Boasting more than 10,000 almost perfect reviews on retailers such as Ulta Beauty, Sephora and Amazon, it’s no surprise philosophy amazing grace eau de toilette ($52) ranks as the number-one selling fragrance in America. Even crazier, the brand reports one bottle of the fragrance sold every 39 seconds last year alone.

Celebrating its 25th anniversary this year, the clean, fresh scent is filled with floral notes and a smooth finish that feels classic, not stuffy, making it a signature scent for countless women all over the globe.

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