When I think of Valentino, I picture images of haute couture gowns (did you see Carey Mulligan and Zendaya at the Oscars Sunday?), the finest Italian fabrics, and of course, that signature poppy red. Though the fragrances have been favorites for years, this has been the brand’s only extension into the world of beauty. Well, until now. The iconic fashion house has just announced it is launching a makeup line, dreamt up by Maison Valentino’s creative director Pierpaolo Piccioli.
According to the brand, the collection will feature multiuse, multifinish products that speak to the freedom of expression and individuality that lies at the core of the brand. “Valentino Beauty is Human Beauty, a couture makeup open to all genders, ages and cultures.”
Unfortunately we aren’t able to disclose photos and product details until May 25 when the collection is closer to making its official debut on May 31 at a pop-up in London’s Selfridges (it won’t hit the U.S. until August). At launch, Maison Valentino will include 40 shades of foundation, 50 shades of refillable lipstick and a variety of eye products to suit all skin tones and preferences.
“Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity. Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection,” says Piccioli.
Stay tuned to NewBeauty for updates. Just wait until you see the gorgeous packaging!
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