OneUnited Banks Partners With Visa For OneTransaction Campaign

OneUnited Bank is unveiling a new campaign for Black History Month. The country’s largest Black-owned bank announced its partnership with payment solutions conglomerate Visa for the special OneTransaction campaign for February.

The new marketing initiative will be focusing on closing the racial wealth gap in the Black community and increase their net worth. The campaign will also include a new virtual conference to be held on Juneteenth of this year.

“The reality is the racial wealth gap for each family can be closed by one strategic transaction,” says Kevin Cohee, chairman & CEO of OneUnited Bank in a press statement. “By encouraging our community to accomplish OneTransaction in 2021, we can make financial literacy a core value of the Black community and create generational wealth.”

 

 

The goal is to promote customers to commit to one transaction which could be in the form of creating an automatic savings account, starting an investment portfolio, will, life insurance, or move to buy their first home to improve their financial health.

“Prioritizing financial educational and tailoring solutions to close the financial disparities is key to building generational wealth,” says Visa Senior Vice President, Head of North America Marketing, Mary Ann Reilly in a press statement. “By partnering with OneUnited Bank, we are both working towards driving lasting systemic change and enabling individuals, businesses, and economies to thrive.”





Credit: Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

Latest

Nicole Richie Celebrates Daughter Harlow’s Birthday With Rare Photo – Hollywood Life

Nicole Richie shared the sweetest throwback photo of her daughter, Harlow, at 3 months old to commemorate her 13th birthday! See the post...

2021 – CMOs, It’s Time To Take Augmented Reality (AR) More Seriously Than Ever According To Poplar Studio

The augmented reality (AR) and virtual reality (VR) market is forecasted to reach over $72 billion globally by 2024. I recently had the...

See Celebs Wearing The Style Combination – Hollywood Life

Knee-high boots are a great replacement for tights as a fabulous way to style dresses in the cooler weather. So many stars, including...

How Meghan Markle Was Able To Keep Her Pregnancy A Secret For So Long

Meghan Markle and Prince Harry's pregnancy announcement on Valentine's Day was something they couldn't wait to share with the world! We've learned how...

Barrier Repair Creams for Young-Looking Skin

Most moisturizers improve your skin’s barrier (the outermost layer of skin). But there’s a new generation of barrier repair creams that take it...
INTERNATIONAL »