DFS to Launch Luxury Store Complex in Brisbane, Australia

A rendering of DFS’ luxury retail complex in Queen’s Wharf. DFS.

The LVMH-owned travel retail group announced today its plans to open a suite of luxury boutiques in Queen’s Wharf, a development on the Brisbane River expected to launch in 2022. 

The complex will span over 6,000 square metres, feature offerings from over 100 luxury brands.

In recent months, DFS has been among the travel retail players investing in up-and-coming duty free hubs that will allow it to better target luxury shoppers unable to travel globally: earlier this month, DFS and partner Shenzhen Duty Free Group unveiled the first phase of their new downtown duty free shopping complex in Hainan, China. Like Hainan, DFS is betting that Brisbane will benefit from a rebound in visits and spending once the sector recovers from the pandemic.

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