Fear of God’s Jerry Lorenzo to Lead Adidas’ Basketball Division

Fear of God’s Jerry Lorenzo is set to take over the sports giant’s basketball division. Joshua Kissi.

The sports giant announced a long-term partnership with the streetwear label’s owner and founder on Wednesday, putting Lorenzo at the helm of the brand’s basketball division.

The terms of the partnership are still unclear. However, it will also include a tie-in with Fear of God activewear, a new addition to the Los Angeles-based brand’s offering, which is set to include performance basketball wear and lifestyle products.

Fear of God, which was founded in 2013, is still independently owned and profitable. The brand is also known for its collaborations, most recently with Ermenegildo Zegna’s Alessandro Sartori.

Credit: Source link


Please enter your comment!
Please enter your name here




Glossier's Betting On These Black-Owned Beauty Brands

Meet the 16 companies who received funding as part of Glossier's new Grant Initiative for Black-Owned Beauty Businesses Credit: Source link

Four Tiny Maya Rudolphs Star In Klarna’s Super Bowl LV Commercial – Hollywood Life

What’s better than one regular-sized Maya Rudolph? Not much, but four ‘quarter-sized’ cowboy Mayas are just as great in Klarna’s Super Bowl LV...

Up Stretching Her Legs At 5am – Hollywood Life

Even after celebrating niece Stormi Webster’s birthday the night prior, Khloe Kardashian was up before dawn the next morning, getting in her workout...

Banish the Cold-Weather Blues With Winter Florals

Brock Collection Fall 2020; Image: ImaxtreeThere are many things we’re forced to abandon once the snow falls. Think skin-baring crop tops, miniskirts...

Joe Biden Says He Will Try To Work With GOP On Coronavirus Package

President-elect Joe Biden said he will attempt to work with Republicans on the next coronavirus relief package rather than push a package through. According...