Japan’s Mercari Partners With Alibaba in China


Mercari’s office in Tokyo, Japan. Mercari.

The Tokyo-listed second-hand marketplace will begin listing its products on Alibaba’s Taobao and Xianyu platforms, Nikkei Asia reports.

The cross-border play is Mercari’s bid to tap into mainland China’s growing market for used goods and a continuation of its expansion across the Asia Pacific region: last year, it partnered with Singaporean e-tailer Shopee to sell products to Taiwan.

But it isn’t the only Japanese player doing so. Yahoo Japan has linked arms with Alibaba to help Japanese brands enter the Chinese market and Rakuten has partnered with JD.com.



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