Outdoor Voices Names Gabrielle Conforti CEO

The veteran merchandiser comes from Urban Outfitters, where she was promoted to president of the brand in January following the exit of Trish Donnelly, who has since joined PVH as Americas chief executive and global head of Calvin Klein.

Given her expertise, Conforti’s appointment at Outdoor Voices, which has been searching for a permanent chief executive since investor and current chairwoman Ashley Merrill arrived in June 2020, indicates that the company and its board are focused on improving the brand’s product offering. Prior to Urban Outfitters, Conforti spent several years at J.Crew in merchandising.

When Merrill joined, taking a significant stake in the business, founder and former chief executive Tyler Haney indicated that she would once again play a creative role after stepping down earlier that year amid tensions with investors, including former chairman Millard “Mickey” Drexler, who also happened to be chief executive of J.Crew when Conforti worked there.

However, the Outdoor Voices marketing and product mix has changed dramatically over the past year, moving in a different, more mass direction from that of Haney’s original, high-concept vision.

For more on Outdoor Voices, be sure to read these stories:

Inside the Outdoor Voices Saga

Will Tyler Haney Save or Sink Outdoor Voices?

Outdoor Voices Says ‘The Exercise Dress’ Is a Hit. But Is it Enough?

Credit: Source link


Please enter your comment!
Please enter your name here




Tatyana Ali Reminisces on Her ‘Fresh Prince of Bel-Air’ Days and ’90s Hairstyles — Interview

For those of us old enough to have lived through some interesting '90s hair trends, looking back at old photos can sometimes be...

How and Where to Add Instagram Hashtags (Before or After Posting)

Hashtags are a powerful tool for getting your content and business discovered on Instagram. Still, when we analyzed Tailwind member activity, we found that 27%...

Festive Lipsticks That Aren’t Red

We love the glamour and festive spirit of red lipstick. It’s as quintessentially Christmas as ugly sweaters and feel-good movies. And red lipstick...

Look Almost As Big As Kylie – Hollywood Life

Kendall Jenner is the KarJenner sister who is not known for a big plump pout. But her lips appeared more pillowy in a...