Retail Media 2.0: Content Is the New Merchandising | Video

In many ways, children’s toy store Camp is the next iteration of the now-shuttered Toys’R’Us. But instead of offering simply a wide assortment of toy options, Camp relies on creating novel experiences for shoppers as a way to lure them into the store and make purchases.

Just like Shechtman’s former retail venture Story once did, Camp embodies the notion that content and experience can be the most effective way to drive sales. Story was a seasonally rotating concept store and was among the first brick-and-mortar players to embrace the experiential retail.

“People want a high return on investment on their time,” Shechtman said. “Time is something we cannot control or get more of.”

To participate in #BoFLive, BoF’s digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.

Credit: Source link


Please enter your comment!
Please enter your name here




Shirtless Cole DeBoer Cradles Chelsea Houska’s Bump On Christmas Eve – Hollywood Life

‘Teen Mom 2’ alums Cole DeBoer and Chelsea Houska didn’t take your usual Christmas Eve photo. Cole went shirtless while rocking matching PJs...

Kevin Hart’s Personal Shopper Accused of Defrauding Over $1M From Him

According to the Queens (NY) District Attorney’s Office, a personal shopper of comedian and entrepreneur Kevin Hart was arrested for allegedly bilking Hart out...

Black Lives Matter Activist Blames DC Mayor for Violence at Trump Rally

Pro-Trump demonstrators took to the streets of Washington D.C. on Dec. 13 and burnt down a Black Lives Matter banner from D.C.’s oldest...

People Were ‘Mean’ – Hollywood Life

Ben Affleck has opened up about his relationship with Jennifer Lopez in the early 2000s, revealing people were ‘mean’ to the A-list singer. Ben...