SMCP’s De Fursac Taps Vintage Expert For Creative Director

SMCP’s De Fursac label named Gauthier Borsarello as creative director.

The French contemporary group operating Sandro, Maje, and Claudie Pierlot named the vintage fashion curator and stylist Gauthier Borsarello as creative director of De Fursac, the French suiting brand it acquired in late 2019.

Borsarello’s previous projects include working as style director of the brand Holiday Boileau, founding Parisian vintage boutique, Le Vif, and co-founding men’s style magazine L’Étiquette alongside journalist Marc Beaugé. 

As occasionwear and office attire continue to struggle in the wake of Covid-19, Borsarello will be overseeing a push for De Fursac to diversify its range. “Youthful energy and the past glories of Parisian nightlife” will become key inspirations for the brand, Borsarello said.

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