South African Fashion Week Kicks Off

Looks from Mantsho, one of the brands showing as part of South African Fashion Week. SAFW

South African Fashion Week (SAFW) begins its three-day schedule of shows today, with 28 designers, including LVMH prize finalist Lukhanyo Mdingi and finalists of SAFW’s 2021 new talent search competition, showcasing their collections digitally.

According to Lucilla Booyzen, director of SAFW, the trans-seasonal collections on the schedule were shot at the beginning of April at South Africa’s Mall of Africa and viewers will be able to purchase tickets on the SAFW website to view the collections via streaming platform Quicket.

While the digital format remains a necessity due to continued government restrictions to curb the spread of Covid-19 in South Africa, Booyzen also said broadcasting the shows digitally has the benefit of increasing the platform’s reach beyond South Africa.

This year’s main focus for SAFW is slow fashion, Booyzen told BoF. In practice, this focus takes different forms for different designers, with upcycling and working with natural fabrics like cotton, mohair, and wool being commonly-utilised slow fashion tools among those showing at SAFW.

”South African Fashion Week’s goal of facilitating a slow fashion culture steeped in ecological sustainability by 2025 is supported by the majority of designers who are aligned with the platform,” Booyzen said.

This edition of SAFW also features a tribute to Wandi Nzimande, the co-founder of popular streetwear and lifestyle brand Loxion Kulca, who died earlier this year. The Loxion Kulca collection to be shown on the SAFW schedule was designed by House of Ole founder, Ole Ledimo.

Credit: Source link


Please enter your comment!
Please enter your name here





One Direction Fans Believe Harry Styles & Niall Horan Reunited On Hike – Hollywood Life

Eagle-eyed One Direction fans are convinced that Harry Styles and Niall Horan reunited for a hike in Los Angeles, one day after Harry’s...

Estée Lauder Is Acquiring DECIEM Beauty Group For $2.2 Billion

The Estée Lauder Companies (ELC) has signed an agreement with DECIEM Beauty Group, the digitally driven company behind fan-favorite brands including The Ordinary...

How to Treat Four Common Forms of Body Acne

Location: NeckNew York dermatologist Orit Markowitz, MD says neck acne is also related to folliculitis. “They appear as small red bumps or white-headed pimples...