Strategies

As discussed in last week’s blog post, despite Instagram and Snapchat releasing short form video feeds to mimic the success of TikTok, they each have unique differences and appeal to different audiences. In this...

Co-Founder and CEO of Followpass. Followpass is an app that connects retailers with local influencers to promote and grow their businesses. getty The pandemic has seen many local businesses close...

Photo: Saher Shodan, CEO and Co-founder of Traktion | Source: Courtesy Photo From New Year’s and Labor Day to Christmas, Boxing Day, and beyond, holidays are the busiest times of the year for marketers. Planning...

Sign up for our daily social media marketing newsletter today, free.  For as long as humans have existed on earth, so has influencer marketing. Imagine the cave dwelling communities of 2,000 years ago -- each looked...

Kartik Choudhary additionally called the Youngest Digital Marketer in New Delhi, is accomplishing tremendous heights at such a young age. He is a Digital Marketer and Entrepreneur and is also a keen learner. At this...

Most CMOs expect role to change as a result of Covid-19, finds LinkedInNearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding...