Former Adidas Exec launches sustainable streetwear brand Unless in US




Former executive board member of Adidas Eric Liedtke along with some other former
execs from R/GA, Quicksilver and Adidas have launched Unless, a sustainable streetwear
brand that features products that harmlessly decompose at the end of their life
cycles. The company has taken a no-waste and no-plastic approach for its clothing
and other products.


The brand is inspired by the city of Portland. It includes apparel, footwear and
accessories, which will be completely plant-based.


Former executive board member of Adidas Eric Liedtke along with some other former
execs from R/GA, Quicksilver and Adidas have launched Unless, a sustainable streetwear
brand that features products that harmlessly decompose at the end of their life
cycles. The company has taken a no-waste and no-plastic approach for its clothing
and other products.


“Fashion is arguably the world’s second-largest polluter. And the plastic
problem keeps getting worse. With Unless we see a real opportunity for change. An
opportunity for a better way. A way driven by cutting-edge innovation married with
the desirability of streetwear,” Liedtke said in a statement.


“An innovative solution for consumers so they can truly feel as great as they
look knowing their choices will have a positive impact on the world,” he added.


The brand’s first collection will be launched in Fall 2021.


Fibre2Fashion News Desk (KD)





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