Hey Humans Brand: Will, Jada, Jaden and Willow Launch Beauty Brand

Photography by Getty Images

Will, Jada, Jaden and Willow are launching the gender-neutral brand Hey Humans this month.

The Smith family is making their way to the beauty aisle. Power couple Will and Jada have teamed up with their kids, Jaden and Willow, to launch an eco-friendly personal care brand called Hey Humans, WWD reported today.

The Smiths have collaborated with beauty-brand incubator Maesa (which has also partnered with celebs like Taraji P. Henson and Priyanka Chopra Jonas for their own lines) for the project. According to Maesa, Hey Humans is 99 percent plastic-free, packaging their vegan formulas in aluminum and paper containers. The name speaks to the family’s overall mission, a call-to-action to treat both our bodies and planet well.

“For me, personal care is a practice that represents self-love,” Pinkett Smith, who is also the brand’s creative director, told WWD. “COVID-19 has made us all, myself included, pause and think about our daily routine, the values we live by and the ingredients in the products we use. From self-care rituals to natural, nuanced beauty, we’re all seeking ways to enhance our lives and incorporate a more holistic approach to a healthy lifestyle from the comfort of our homes.”

Hey Humans is launching with four products: a foaming body wash enriched with moisturizing jojoba seed oil; a lightweight body lotion formulated with soothing aloe leaf juice and Vitamin E; a natural deodorant that contains sweat-absorbing arrowroot powder; and a minty fluoride toothpaste. Each of the body products also come in multiple, gender-neutral scents, like calming lavender vanilla, and use upcycled fragrance ingredients.

The Smiths are no strangers to working together. In 2015, Will and Jada helped Jaden launch Just Water, a sustainably sourced spring water brand housed in plant-derived cartons.

The brand is now available exclusively at Target, and nothing costs more than $6 (USD). There’s no word yet on when Hey Humans will be available in Canada, but we’ll update this post with the latest info.

Credit: Source link


Please enter your comment!
Please enter your name here




Expecting 2nd Baby With Husband Andrew East – Hollywood Life

Congratulations to Shawn Johnson and Andrew East! The happy couple just announced that they’re expecting their second child together, one year after welcoming...

Kenan Thompson’s ‘OJ Simpson’ Gets COVID-19 Vaccine – Hollywood Life

Just a day after the real OJ Simpson confirmed he got the vaccine via Twitter, Kenan Thompson spoofed the former football star in...

The Best Jobs on BoF Careers | Careers

Colleagues working together. Getty Images. LONDON, United Kingdom — This week, BoF hand-selects the most exciting opportunities from over 300 companies and over...

Lynda Carter Is Asteria – Hollywood Life

‘Wonder Woman 1984’ gave fans even more to love on Christmas Day with a credits scene. The scene featured the return of a...

Black Barber in New Jersey Honored for Inclusive Business Approach

Andre Perrin knew he wanted to be a barber before he graduated high school. He convinced his parents to help him with his...