Ralph Lauren uses Dow’s sustainable dyeing tech for Olympic collection



As an official outfitter of Team USA, fashion firm Ralph Lauren launched its most sustainable collection yet for the Olympic Games Tokyo 2020. The collection debuted Ecofast Pure sustainable textile dyeing treatment by Dow Chemical Company and demonstrated the possibilities of Color on Demand, Ralph Lauren’s platform powered by Ecofast Pure.

Dow worked alongside Ralph Lauren in textile mills around the world to optimise the chemistry in its unique processes. The result is over 15 cotton styles throughout the Team USA collection, including villagewear and opening ceremony pieces, that were dyed using 85 per cent less process chemicals, 55 per cent less water and 60 per cent less energy.

Dow said in a press release that it will continue working with Ralph Lauren to achieve its goal of using Color on Demand in more than 80 per cent of their solid cotton products by 2025.

As a pre-treatment in the cotton dyeing process, the Ecofast Pure cotton dyeing technology significantly reduces the amount of water and chemicals needed to colour cotton – along with less energy use and up to 60 per cent reduction in carbon footprint.

“This fall, in partnership with Ralph Lauren, we will open-source a detailed manual on how to use Ecofast Pure with typical dyeing equipment at the mill. It’s our hope that this tool encourages industry adoption and ultimately standardises a shift toward more sustainable dyeing practices,” Dow said in the release.

In 2018, Dow joined forces with Ralph Lauren to bring together their complementary expertise. From Ralph Lauren, a wealth of industry knowledge and a focus on designing timeless style. And from Dow, a deep understanding of materials science and chemistry. Since then, the two companies have worked hand-in-hand on making phase one of Ralph Lauren’s Color on Demand platform a reality – integrating Ecofast Pure into its existing dyeing processes and becoming the first fashion brand to apply this technology.

Fibre2Fashion News Desk (KD)

As an official outfitter of Team USA, fashion firm Ralph Lauren launched its most sustainable collection yet for the Olympic Games Tokyo 2020. The collection debuted Ecofast Pure sustainable textile dyeing treatment by Dow Chemical Company and demonstrated the possibilities of Color on Demand, Ralph Lauren’s platform powered by Ecofast Pure.





Credit: Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

spot_imgspot_img

Latest

Is Scalp Care the New Skin Care? | BoF Professional, The Business of Beauty, News & Analysis

After almost a decade in business, skin care brand BeautyBio expanded into hair care last year. But rather than formulating an entirely new...

Product Manifesto Unifying Values : Product Manifesto

Product managers from Google, Facebook, Microsoft, Walmart and Airbnb have come together to create a “Product Manifesto” – a unifying set of values...

Bras After Breast Augmentation: Tips to Know and What to Avoid

Along with adequate rest and following your plastic surgeon’s post-operative instructions closely, selecting a proper bra after a breast augmentation is crucial for...
en English
X