The Best New Beauty Products Launching in April 2021


Photography via instagram.com/belifcanada

From a luxe new summer fragrance to the latest bronzing and tanning options, these are the April 2021 beauty launches to know.

While April showers may currently be in full swing, May flowers are just around the corner. That means it’s time to start thinking about all of the fun beauty buys that come with warmer weather, like sunny new scents, bright, summery makeup and ultra-refreshing skincare picks. Below are some of our favourite April 2021 beauty launches that you need to have on your radar. Happy shopping!

Chanel Rouge Coco Bloom

Chanel Rouge Coco Bloom Lipstick, $52, chanel.com

Chanel’s latest lipstick collection, Rouge Coco Bloom, has just launched after an impressive three years in development and over 140 different iterations and tests conducted at the brand’s research labs in both Japan and Paris. The collection features 20 shades and new two-phase technology: the first phase deposits the colour, while the second produces an ultra-shiny plumping effect.

Belif Aqua Bomb Brightening Vitamin C Cream

belif Aqua bomb brightening vitamin C cream
belif Aqua Bomb Brightening Vitamin C Cream, $56, sephora.ca

Launched just last week, the newest addition to Belif’s cult fave Aqua Bomb offering is the Brightening Vitamin C Cream, a lightweight gel cream formula that’s formulated with vitamins C and E, as well as four types of hyaluronic acid for a plumping effect. The brightening vitamins have been infused into the cream and developed to burst onto the skin upon application.

Louis Vuitton On The Beach

Louis Vuitton On The Beach
Louis Vuitton On The Beach, $310, louisvuitton.com

Your search for summer 2021’s signature scent is officially over. The latest from Louis Vuitton, called On The Beach, is a unisex fragrance that blends yuzu (a Japanese citrus fruit), pink pepper, thyme and neroli. The result? An aromatic, woody scent that’s inspired by sunny, sandy summer days.

Tata Harper Superkind Fortifying Moisturizer

Tata Harper Superkind Fortifying Moisturizer
Tata Harper Superkind Fortifying Moisturizer, $150, holtrenfrew.com

Formulated specifically for reactive skin, Tata Harper’s new Superkind moisturizer is ultra-gentle (read: made without fragrances, essential oils, BHAs or exfoliants) but powerful enough to rebalance the skin’s microbiome, contributing to overall healthy skin in a longterm way.

REN Skincare Clean Screen Mineral SPF30 Mattifying Face Sunscreen

REN Skincare Clean Screen Mineral SPF30: Mattifying Face Sunscreen
REN Skincare Clean Screen Mineral SPF30: Mattifying Face Sunscreen, $47, sephora.ca

As far as April 2021 beauty launches go, sunscreen should be pretty high on your list of priorities. REN Skincare’s new mineral SPF 30 is a great mattifying option, if that’s your thing. The silicone-free formula is made without oxybenzone and with 22 percent zinc oxide for broad spectrum protection. It’s also vegan, cruelty-free and the packaging is made with recycled plastic. It doesn’t get much better than that.

Nars Sunkissed Bronzing Cream

Nars Sunkissed Bronzing Cream
Nars Sunkissed Bronzing Cream, $50, sephora.ca

‘Tis the season for bronzer. Nars‘s latest is a cream-to-bronzer formula with a silky smooth texture that glides on with ease, leaving behind a long-lasting matte finish and natural sun-kissed warmth. If you’re on the hunt for a bronzer to warm up your complexion without leaving behind a dreaded shimmery finish, this is the bronzer for you. Bonus: it even blurs skin and minimizes the appearance of pores.

bareMinerals 10% Phyto-Retinol Night Concentrate

bareMinerals 10% Phyto-Retinol Night Concentrate
bareMinerals 10% Phyto-Retinol Night Concentrate, $81, sephora.ca

Want to explore the benefits of retinol, the skincare industry’s gold standard when it comes to anti-aging, but worried about the harsh effects of the vitamin A derivative? The latest from bareMinerals, the Phyto-Retinol line, features botanical extracts (from the Picão Preto plant, specifically) that promise to deliver the same results as retinol, sans potential dryness and irritation. “When we saw the research
on Picão Preto, we knew it was a game-changing ingredient,” says Gail Boye, bareMinerals senior vice president of product development. “Now we can offer a natural alternative to retinol that truly delivers on its skin-improving promises.”

CeraVe Hydrating Cream to Foam Cleanser

CeraVe Hydrating Cream to Foam Cleanser
CeraVe Hydrating Cream to Foam Cleanser, $20, Shoppers Drug Mart

TikTok’s favourite skincare brand has just released a cream to foam cleanser that effectively cleanses and removes makeup, while hydrating your skin and never disrupting the skin barrier. The rich cream transforms into a lathering foam as you wash, and is rich in ceramides, hyaluronic acid and amino acids, putting moisture into your skin as you cleanse, so it never feels stripped of its natural oils.

Coola Sunless Tan Sculpting Mousse

Coola Sunless Tan Sculpting Mousse
Coola Sunless Tan Sculpting Mousse, $70, coolasuncare.ca

Featuring 99 percent ingredients from natural origins, Coola’s organic suntan lotion has arrived just in time for spring and summer. Formulated with the brand’s highest concentration of DHA — which has been naturally derived from sugar beet — the mousse is lightweight, ultra-fast absorbing and transfer-proof. Most importantly, it also has a delightful Piña Colada scent that we could all use right about now.





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