New from Instagram: Professional Dashboard for Creators

Want a single destination for your Instagram analytics, tools, and resources?

Look no further — Instagram has introduced Professional Dashboard, a new hub for creators and small businesses.

Ready to learn more about this update? Let’s get started!

What is Instagram’s New Professional Dashboard?

Professional Dashboard is Instagram’s latest feature aimed to help creators and businesses thrive. And it’s in good company — Professional Dashboard joins a stellar lineup of creator tools including Instagram Live Badges, Instagram Shop, Instagram Checkout, and Branded Content.

Instagram professional dashboard

Source: Instagram

The Professional Dashboard is a new central destination for creators and businesses to track performance, access tools, and receive educational information.

And although creators already have  access to many of the tools, the new dashboard creates a handy way to view them all in one collective space.

According to Instagram, the Professional Dashboard has three main features:

  • Track Your Performance: Discover insights and trends based on your account’s performance.
  • Grow Your Business: Easily access the tools you use to run your account, discover new tools to help you build your business, and check monetization status and eligibility.
  • Stay Informed: Learn how to make the most of Instagram with  curated educational resources full of tips, tricks, and inspiration.

Ready to grow your business with Professional Dashboard? 

If you have a business or creator profile, you’re all set up. Head to your profile and tap “View Professional Dashboard” to get access.

The Professional Dashboard could be a great addition to your toolkit, especially if you’re looking to grow your business or brand on Instagram.

And the good news?  Instagram says they’ll continue to update the Professional Dashboard so watch this space for continued additions!

Want to stay up-to-date on all of Instagram’s new features and announcements? Sign up the Later newsletter and you’ll be the first to know! 


Written By

Jessica Worb

Jessica is a creative problem solver and a content writer. Jessica is from Winnipeg, a city smack dab in the middle of Canada — but is currently living and working remotely in Paris, France. Follow along at @jessicaworb.

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