One notable example that merges digitization and pop culture comes from Roblox and Brit Awards. In conjunction with the Brit Awards with Mastercard, Roblox will host a post-show celebration featuring a virtual performance by UK musician PinkPantheress. The BritAwards VIP party gives attendees the chance to virtually meet and greet more than a dozen artists.
Another intriguing example from the March 2022 pop culture trends enters as a lawsuit. A new Lawsuit NFT program will transform a negative into a positive for John Geiger. Currently being sued by Nike, the brand released a rare NFT as a first step into the metaverse.
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