Seasonal Warm Juice Drinks : Vimto Winter Warmer

The Vimto Winter Warmer drink is arriving as a limited-edition product that will provide consumers with a way to enjoy a warming refreshment when the temperature outside continues to drop. The product is arriving on store shelves now through the end of January 2022 and features a traditional squash recipe that is meant to be warmed up for hot sipping. The limited-edition drink has no added sugar and feature vitamins C and D fortified into the recipe to make it a beneficial option for consumers.

Vimto Senior Brand Manager Becky Unwin commented on the new Vimto Winter Warmer drink saying, “We are incredibly excited to be re-introducing our seasonal limited-edition Vimto Winter Warmer squash, to help drive category value outside of the core season. This year, our squash will also be fortified with both Vitamins C and D and is perfectly placed to deliver those warming and comforting flavours that are ideal during the winter months. Vimto is a brand that consumers love and trust to deliver on quality and taste, so we’re thrilled to be relaunching it and continuing to excite customers with our bold and playful flavours.”



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