Superhero Popcorn Promotions : Butterkist on-pack promotion

This Butterkist on-pack promotion is being launched by the brand in the UK to help get consumers excited for the upcoming release of the Sony Pictures film Spider-Man: No Way Home.

The promotion will see specially marked packs emblazoned with the superhero himself and will offer shoppers the chance to win some big ticket prizes. This includes one of five Sony tech packages that include a Sony Bravia 65-inch smart TV along with a Sony All-One Sound Bar and Sony headphones.

Marketing Director at KP Snacks Kevin McNair commented on the new Butterkist on-pack promotion saying, “The new Butterkist promotion aims to capitalise on the growth of popcorn sharing occasions. The promotion is perfectly positioned to disrupt shoppers, broaden Butterkist’s appeal and bring new shoppers to the category. Driving category penetration by focusing on the fun and excitement of a big theatrical release, a well-loved character and the opportunity to win big prizes, the campaign creates a valuable opportunity for retailers to drive growth in popcorn. We are proud to team up with Sony Pictures on an immensely successful film franchise to drive further penetration in the popcorn category. The strong appeal of a Spider-Man movie, excellent prizes and the great taste of Butterkist popcorn will drive sales of the new promotional packs, with retailers benefiting from the excitement of consumers.”



Credit: Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

spot_imgspot_img

Latest

Sparkling Beverage Reward Apparel : Sparkling Ice Rewards

The Sparkling Ice Rewards program is being updated with some exclusive apparel for members to pick up when looking for an option to...

Ermenegildo Zegna to Go Public at $3.2 Billion Valuation | News & Analysis

Ermenegildo Zegna is set to go public by combining with a New York-listed special purpose acquisition company (SPAC) in a deal that values...

Frozen Microwaveable Meat Pies : microwaveable pies

These new Pukka microwaveable pies are being launched by the brand in the UK to provide consumers with an easy way to create...

Madonna’s Son David Banda Rocks White Dress For Epic Runway Strut – Hollywood Life

Madonna’s son David turned heads in a new video, as he strutted his stuff in a white silk dress and dark sunglasses. Watch...
en English
X