Vamp Kicks Off 2021 With New TikTok Marketing Partnership 

Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will support new and existing Vamp clients tapping into the powerful brand engagement and conversion opportunities on TikTok.

Vamp’s community of creators generate engaging and creative content. In collaborating with them, brands can now create authentic, native content then amplify that into targeted ads, through TikTok’s suite of ad formats. These solutions give clients the opportunity to connect with TikTok’s 800 million monthly active users.

“TikTok has become impossible for marketers to ignore.” said Vamp’s Co-Founder Aaron Brooks (feature image).

“Last year, TikTok was one of the top-five most-downloaded apps globally (that wasn’t owned by Facebook) and the coronavirus pandemic has seen its reach extend even further. People of all ages seeking connection and entertainment in lockdown have gravitated towards its fun content and more and more of our clients have been keen to explore what’s possible.”

Brands of all types, including Huawei, Sheridan, Benefit Cosmetics have recently run effective TikTok campaigns on the Vamp platform. By collaborating with Vamp creators, who have already built engaged audiences, they can be at the forefront of trends and reach customers with content that resonates in this unique space.

Now this insider knowledge can now be combined with TikTok’s ad targeting and measurement capabilities, it gives brands the best of both worlds.

“We’re glad to appoint Vamp as a new Creative Partner as they understand that while consumer behaviours are shifting, creativity is the key to success on TikTok” said Adrian Man, Director, Monetization Partnerships, TikTok.

“By integrating with our platform, Creative Partners like Vamp are able to efficiently generate TikTok videos at scale and effectively implement the platform’s best practices. Creative Partners leverage their technical integration with the platform to send assets and pull reporting insights directly to and from TikTok ad accounts.”

This partnership marks the start of another big year for Vamp. Last year, they announced their $8.5m funding raise and the launch of their self-serve platform. They had three record quarters and became profitable. Meanwhile their creative community were able to continue creating world-class social content throughout the pandemic. Thousands of influencers, across 36 countries, created over 101K pieces of paid content which was of such high-quality, Vamp celebrated it with a global Lockdown Creativity Awards

Thanks to their effective ad creation and innovative strategies, Vamp also won Facebook’s APAC Innovation Challenge, after achieving a 43x ROAS for their client West Elm.


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