Etihad Airways Enters Crypto Space by Launching First NFT Collection


Etihad Airways plans to release its first non-fungible token (NFT) collection, featuring 10 comprehensive 3D aircraft models, on July 21. 

Dubbed EY-ZERO1, the NFT collection will comprise 2,003 limited-edition collectables, including Etihad’s Manchester City FC and Greenliner-themed aircraft aimed at boosting travellers’ satisfaction levels. 

Tong Douglas, the CEO of Etihad Aviation Group, noted:

“NFTs and other metaverse technologies are revolutionizing the digital economy, and we are proud to be one of the first airlines in the world to explore their potential to provide additional utility for our customers.” 

As part of the airline’s Web3 strategy, the collection will open the doors to future metaverse merchandise. Douglas added:

“We’re excited to launch our first NFT collection, EY-ZERO1, which not only offers collectors, aviation enthusiasts and travelers a unique work of art, but provides real-world travel and lifestyle benefits with Etihad Airways.”

As the second flag carrier airline of the United Arab Emirates (UAE), Etihad Airways intends to promote environmentally friendly measures through the collection.

For instance, the NFT collection will be minted on the Polygon network, an energy-efficient blockchain. Moreover, the airline will use the project’s proceeds to buy sustainable aviation fuel as part of plans to offset the entire carbon footprint.

“As well as recognising the artistic value of our aircraft liveries, our NFT collection has been designed to be as efficient as possible and support our wider sustainability and decarbonisation efforts at Etihad Airways,” Douglas added.

Airlines in the UAE are entering the crypto space to optimise customer satisfaction rates. For instance, Emirates Airline disclosed plans to enter the Metaverse and roll out a Bitcoin payment option, Blockchain.News reported.  

Image source: Shutterstock



Credit: Source link

Discover

19,463FansLike
232,230FollowersFollow
74,951FollowersFollow
13,974FollowersFollow
2,920SubscribersSubscribe

Sponsor

spot_imgspot_img

Latest

Host Trevor Noah sold his Bel Air mansion for less than expected

Trevor Noah was asking $29.5 million for his Bel Air mansion; However, he sold it for only $26.4 million. ...

Kate Middleton’s mom borrowed her daughter’s dress from Ascot

The mother of the Duchess of Cambridge, Carole Middleton, repeated the image of her...

Restaurants Are Adding Extra Charges to Combat Inflation. Why That’s a Recipe for Disaster

As inflation continues to break 40-year records month after month, you may be tempted to pass on your cost increases to customers in the form...

The Diamond World Is Scrambling to Keep Buying Russian Gems

US sanctions on Russia’s giant diamond miner are causing chaos through the industry, leaving traders and manufacturers hunting for workarounds to keep tapping...
en English
X