Matters of Influence: Week of 4/4/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

If you’re working with a list of influencers instead of just one or two, it may seem impossible at first to vet them all and ensure that they meet your criteria. The good news is that once you’ve added them to a Julius List, you have two different solutions to easily get insights about your group of influencers. First, check out List Data to see what their combined audience looks like as a whole. Second, Filter by List to use a number of different terms and see how many influencers in the list meet your criteria. If you’d like to learn how to create a list in Julius and see how it can make your influencer marketing easier, check out this Help Center article.

Creator snapshot

Hetal Vasavada (@milkandcardamom, 81.6K IG followers) is a life-long vegetarian, but that has never stopped her from mastering the art of cooking with a variety of ingredients. She was the top six contestant of Master Chef US, where she was praised for her ability to cook meat perfectly without ever tasting it. She currently lives with her daughter and husband in San Francisco, CA, where she operates her blog, Milk and Cardamom. She is the author of a cookbook with the same name, which has been featured in the New York Post and Oprah Magazine. Her specialty is desserts, and has partnered with baking brands like Country Crock Butter, Vermont Maple Syrup, and If You Care Parchment Paper. Learn more about Hetal Vasavada here


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Trans Day of Visibility – How the Influencer Marketing Industry is Becoming More Representative (Talking Influence)

Last week, many brands celebrated Trans Day of Visibility with messages of affirmation to uplift the trans community. The marketing industry continues to progress each day, and another indication of progress is a decrease in gendered messages in advertising. For example, Gilette and Revolution Beauty make active efforts to broaden the scope of their target audiences to include more people than just men or women. Marketing a product along the gender binary excludes not just half of the potential audience, but the entire community of trans and nonbinary people who might not identify with gendered messages at all. Reducing gendered marketing isn’t just a sign of progress—it’s a smart strategy for success.


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