Watch: How an Unshakable Mission Helped Noom Become a Wildly Popular Health App

Saeju Jeong might be the CEO of Noom, the weight-loss and digital health company he co-founded, but he answers to another boss: his customers. 

“We let our consumer–the end users–be our judge. Let them judge what’s a good idea and what’s working,” says Jeong.

That approach has been crucial to Noom’s strategy since its founding in 2008, he told Inc. editor-at-large Tom Foster during an Inc. streaming event on Tuesday. Noom is now valued at $4 billion and generated $400 million in revenue in 2020, and is a two-time Inc. 5000 and Best Workplaces honoree. But Jeong says it took a long time–and a lot of missteps–for the New York City-based company to develop a product that would fulfill its mission, which is to help as many people as possible lead healthier lives by changing their behavior. Watch the clips below to learn more about Jeong’s entrepreneurial journey, Noom’s early pivots, and the keys to its ongoing success.

On finding product-market fit:

On how to block out the noise and uncover great ideas:

On the importance of authenticity when pitching investors:

On what to look for when hiring:



Credit: Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

spot_imgspot_img

Latest

The “Toothbrush Trick” Used on Maren Morris’ Gorgeous Grammys Hair

She had a big Grammy nod with the best country song of the year nomination and a much talked-about performance with John Mayer,...

Irina Shayk Oscar de la Renta Alibi Fragrance Campaign

Irina Shayk and Luigi & Iango may just be the new Linda Evangelista and Steven Meisel of the industry. Time and time again,...

Keto Collagen Hazelnut Spread (Paleo, DF, GF)

*We partnered with Great Lakes Gelatin Co. to bring you this post. All the information and opinions presented here are our own.   Anyone who’s...

How Noom Won 2020, a Banner Year for Wellness and Weight-Loss Apps

For health-care platform Noom, 2020 was a banner year. The company generated $400 million in revenue, thanks to millions of people looking to...

Tina Chen Craig (a.k.a. Bag Snob) on the Importance of Minimalist Beauty

Photography via instagram.com/tinachencraig ...
INTERNATIONAL »