Instagram Stories have become one of the most powerful tools for businesses to engage with their audience. With over 500 million users engaging with Stories daily, major businesses across various industries have leveraged this feature to create compelling content, build brand awareness, and drive conversions. Here’s how 39 major businesses use Instagram Stories effectively:
1. Nike – Behind-the-Scenes Content
Nike uses Instagram Stories to give followers a sneak peek into their design processes, athlete training routines, and new product releases. This builds excitement and fosters a deeper connection with the brand.
2. Starbucks – User-Generated Content (UGC)
Starbucks encourages its customers to share their experiences with its products on Instagram, reposting UGC on their Stories. This not only boosts engagement but also enhances customer loyalty.
3. Amazon – Product Highlights and Promotions
Amazon uses Stories to showcase trending products, limited-time deals, and exclusive promotions. These time-sensitive stories encourage viewers to make quick purchase decisions.
4. Adidas – Event Coverage
Adidas frequently shares live event coverage, such as sporting events or influencer collaborations, in their Stories. This helps them remain at the forefront of athletic culture and reach their target audience instantly.
5. Coca-Cola – Brand Storytelling
Coca-Cola uses Stories to create a narrative around its products, showing how they fit into moments of happiness and celebration. They incorporate interactive elements like polls to engage viewers.
6. L’Oreal – Tutorials and How-Tos
L’Oreal uses Instagram Stories to demonstrate makeup techniques, new product launches, and beauty tips. They often feature influencers using their products to build trust with their audience.
7. Chanel – Exclusivity
Chanel uses Instagram Stories to share exclusive behind-the-scenes content of fashion shows, creating a sense of exclusivity. These Stories generate buzz and intrigue, appealing to the luxury market.
8. Spotify – Music Recommendations and Playlists
Spotify uses Stories to promote curated playlists, albums, and new music releases. They also feature user-generated playlists, allowing followers to see what others are listening to.
9. Airbnb – Property Showcases
Airbnb frequently uses Stories to showcase unique properties available for booking, giving users a glimpse into the experiences they can have. This boosts the desire to book a stay.
10. ASOS – Product Launches and Sales
ASOS uses Instagram Stories to share new arrivals, flash sales, and exclusive discounts. They also use polls and quizzes to engage followers and gather insights.
11. Netflix – Content Teasers
Netflix promotes upcoming series and films with short, eye-catching teasers on Instagram Stories. These create anticipation and excitement around new releases.
12. Sephora – Product Demonstrations and Reviews
Sephora shares product demonstrations, customer reviews, and beauty tutorials on their Stories. They frequently use influencer partnerships to give their audience a more authentic look at products.
13. McDonald’s – Limited-Time Offers
McDonald’s uses Instagram Stories to promote special menu items, seasonal promotions, and limited-time offers. These stories create urgency and encourage customers to visit.
14. H&M – Fashion Trends and Inspiration
H&M uses Stories to share seasonal fashion trends, outfit inspiration, and styling tips. They often feature influencers wearing their products to showcase versatility and appeal.
15. Apple – Product Features and Updates
Apple uses Instagram Stories to highlight new features and updates on their devices, such as camera upgrades, software features, and hardware launches.
16. Taco Bell – Fun and Interactive Content
Taco Bell uses Instagram Stories to share fun and playful content, including polls, quizzes, and behind-the-scenes videos from their restaurants. This keeps the brand fresh and relatable.
17. BMW – Luxury Product Highlights
BMW showcases its new car models and features using Instagram Stories, often providing a close-up view of the design and technology. They emphasize luxury and innovation through captivating visuals.
18. Zara – Product Demos and Fashion Inspiration
Zara promotes its latest clothing collections, offers styling tips, and showcases seasonal fashion trends through engaging Instagram Stories.
19. Target – Sales and Promotions
Target shares time-sensitive offers, product highlights, and limited-time discounts on Instagram Stories, helping to drive impulse purchases.
20. Whole Foods – Recipe Ideas
Whole Foods uses Instagram Stories to share healthy recipes, product recommendations, and nutrition tips, encouraging their followers to make healthier choices with their groceries.
21. Ben & Jerry’s – Sustainability Initiatives
Ben & Jerry’s uses Stories to promote their sustainability efforts, new ice cream flavors, and their commitment to environmental causes. Their Stories blend fun with advocacy, creating brand loyalty.
22. Lush Cosmetics – Product Demos and Customer Testimonials
Lush uses Stories to show off new product releases and how-to guides, including step-by-step tutorials on how to use their bath bombs, soaps, and skincare products.
23. Cinemas (AMC Theatres) – Upcoming Releases and Movie Reviews
Cinemas like AMC use Instagram Stories to showcase movie trailers, highlight upcoming releases, and post reviews or ratings of films currently in theaters.
24. Kylie Cosmetics – Product Launches and Influencer Collaborations
Kylie Cosmetics uses Instagram Stories to promote new product drops, influencer collaborations, and behind-the-scenes footage from photoshoots, generating excitement around their products.
25. Red Bull – Extreme Sports and Events
Red Bull uses Instagram Stories to share extreme sports events, behind-the-scenes footage from major competitions, and exclusive interviews with athletes, positioning the brand as synonymous with adventure.
26. Prada – Fashion Events and New Collections
Prada showcases exclusive fashion events, runway shows, and new collections using Instagram Stories, providing an insider look at the luxury fashion world.
27. Victoria’s Secret – Behind-the-Scenes Content and New Releases
Victoria’s Secret uses Stories to show behind-the-scenes footage of fashion shows, product launches, and influencer partnerships, keeping followers up-to-date on the latest trends.
28. Snapchat – User-Generated Content and Interactive Polls
Snapchat shares UGC, interactive polls, and sneak peeks of new features on Instagram Stories. They also promote content from popular Snapchat creators to engage their audience.
29. Walmart – Flash Sales and Promotions
Walmart uses Stories to announce flash sales, seasonal promotions, and highlight popular products in their stores, encouraging immediate action from followers.
30. Gucci – Fashion Trends and Celebrity Collaborations
Gucci uses Instagram Stories to highlight new collections, celebrity collaborations, and exclusive events. Their Stories convey luxury and fashion-forward thinking.
31. Kraft Heinz – Recipe Ideas and Cooking Tips
Kraft Heinz shares easy-to-make recipe ideas and cooking tips, showcasing how their products can be used in everyday meals, building brand recognition in kitchens worldwide.
32. Budweiser – Event Highlights and Brand Campaigns
Budweiser uses Instagram Stories to showcase live event coverage, especially during major sporting events like the Super Bowl, where they tie in their advertising with real-time content.
33. Under Armour – Athlete Stories and Product Features
Under Armour showcases professional athletes using their gear in action and highlights their performance products through Stories, positioning the brand as an athlete’s ally.
34. The Home Depot – DIY Projects and Home Improvement Tips
The Home Depot shares easy-to-follow DIY tutorials, home improvement tips, and seasonal ideas through Instagram Stories, encouraging engagement from homeowners and DIY enthusiasts.
35. Tiffany & Co. – Luxury Product Showcases
Tiffany & Co. uses Instagram Stories to showcase its luxury jewelry collections, new arrivals, and celebrity endorsements, conveying elegance and refinement.
36. Pepsi – Brand Activations and Campaigns
Pepsi uses Stories to promote brand activations, celebrity collaborations, and ongoing campaigns, maintaining a fun and exciting brand presence.
37. Estee Lauder – Beauty Tutorials and Product Launches
Estee Lauder shares beauty tutorials, customer reviews, and sneak peeks at new beauty products, encouraging their audience to try out new products.
38. Hershey’s – Seasonal and Limited-Edition Products
Hershey’s uses Instagram Stories to promote seasonal products like limited-edition flavors, special holiday-themed products, and offers, creating excitement for seasonal sweets.
39. Forever 21 – Flash Sales and Trend Alerts
Forever 21 keeps their followers engaged by showcasing trendy clothing items, flash sales, and exclusive discounts, pushing limited-time offers to encourage immediate shopping.
Conclusion
From behind-the-scenes glimpses to interactive polls, Instagram Stories have become an essential tool for brands to engage with their audience, promote products, and create a deeper connection. Whether it’s showing off new arrivals, offering limited-time promotions, or sharing user-generated content, major businesses across industries are using Stories in creative ways to enhance their Instagram marketing strategies. By using Stories effectively, these brands keep their followers engaged and invested in their products and values.