Anastasia Beverly Hills Launches AR Grooming Tool The Brow App — Review


Shaping, grooming, and filling in your own eyebrows takes a lot more skill than most people realize. Sometimes you get so wrapped up in making them perfect that you end up plucking your way to teeny-weeny arches. Or you get a little overzealous with pomade and become accidental twins with Eugene Levy. It happens to the best of us, even beauty editors, because we simply aren’t professionals (and that’s OK). Even with all the necessary safety measures in place, seeing a brow specialist in person can be anxiety-inducing these days due to the pandemic. And some folks can’t afford to make regular appointments with one anyway — so Anastasia Beverly Hills has developed an extensive eyebrow grooming app designed to give you that expert-level help at home.

The Brow App, available starting March 1 on iOS and Android, aims to help its users get their personalized perfect eyebrow from start to finish by providing guidelines, tips, product recommendations, and more for plucking, trimming, and makeup application. For the most part, it’s an augmented reality tool — and this writer has tried her fair share of those — but Anastasia brings so many other features to the table that we’re hesitant to reduce it to just that label.

The app experience all begins with a quick quiz about your eyebrows: what they currently look like, what you want them to look like, and how much eyebrow-grooming experience you have. From there, the app will guide you to its home page, where you’ll see three main options. The first will take you to the augmented-reality try-on feature, with which you can see the eyebrow style and color that the app has hand-selected as your “best brow” based on that quiz and your physical features such as hair color. You can toggle through other style and color options in case you like something else better. 

Then you can go to the homepage’s second feature, the Look Library, a catalog of exclusive eyebrow tutorials for varying styles and shapes. Back at the home page, you can also opt to learn the history behind the trademarked Golden Ratio Method, the infamous method brand founder Anastasia Soare developed to determine everyone’s “most flattering” eyebrow shape (more on that later). 



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