Today marks a first-of-its-kind campaign with over 35 beauty and wellness brands, helmed by Saie, offering limited-edition products with proceeds to benefit reproductive justice. “The Every Body” campaign aims to raise awareness and funds for for this cause. One hundred percent of the campaign proceeds will support reproductive justice and encourage voting in partnership with SisterSong. This national activist organization works to protect those most impacted by anti-abortion legislation.
Each of the brands has repackaged one of their best-selling products in limited-edition “Every Body Green” packaging. The shade is “inspired by the green bandanas and smoke present throughout abortion rights demonstrations,” says a statement. The Every Body Campaign is the largest beauty industry–backed reproductive rights initiative. To buy from your favorite brands while supporting women’s rights, you can shop the site.
Brands Participating in The Every Body Campaign
Some of the brands participating include Saie, Kate McLeod, Kinfield, Alpyn Beauty, by/rosie jane, Caliray, Freck Beauty, Herbivore Botanicals, Glow Recipe, Fable & Mane, The INKEY List, Nécessaire, Youth To The People, Hatch Mama Beauty, The Nue Co. and more. A couple of celebrities have linked their skin-care brands to the initiative. Scarlett Johansson’s The Outset and Alicia Keys’ Keys Soulcare are both in support.
Johansson, chairman and cofounder of The Outset, says in a statement that the brand joins “the beauty industry’s largest effort to drive awareness around the issue of reproductive rights” ahead of the midterm elections. Johansson says The Outset believes in conscious consumerism. They are “proud to participate in this effort that highlights and supports the basic human rights that are at stake.”
Laney Crowell, founder and CEO of Saie, speaks to why the brand kickstarted The Every Body Campaign. Crowell explains that the brand’s mission is, first and foremost, “to feel good and do good for people and the planet. Period.” She notes that as a mother of two daughters, she felt she couldn’t sit back feeling helpless. “I’m grateful and encouraged that so many like-minded brands jumped at the chance to participate, partner and contribute,” says Crowell. “It’s our responsibility to use our platforms to advocate for the right to govern our own bodies and create incredible change.”
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