For me, on my fine, color-treated, heavily hot-tool-damaged (in a word: fragile) strands, Money Masque did not disappoint. While in the shower, I smoothed a golf-ball-sized dollop of the glossy gel from my roots to ends and rinsed it out after five minutes. My blonde hair was given new life from the time I stepped into the shower to when I stepped out, spinning my hair into silk and leaving it shiny, smooth, and voluminous. “Because it’s so lightweight, you can apply the mask from roots to ends, unlike heavier treatments, where you would only be able to put it on the ends,” explains Appleton.
Since incorporating the mask into my routine, my regular styling routine feels effortless. With healthy hair, even a simple blow-dry results in a good hair day. And week after week, the condition of my hair has continued to improve. It feels stronger and I’ve noticed less breakage and fallout.
The same would be true for someone on the opposite end of the spectrum with thicker, coarser hair. “It is great for all. So for curly-haired [folks], [after using the masque] their curls were much more defined, and it leaves the hair with a better quality that’s healthier, looking more supple,” says Appleton. “I wanted a result that, you know, no matter what the hair texture was, that the end result had bounce and a luxurious shine.”
And though this is quite literally the formula to his million-dollar hairstyles, the inspiration for its name started way before Appleton became the man who changed Hollywood’s hair. “The reason I called it ‘Money Masque’ was not about the financial thing,” Appleton tells Allure. “For me, when I was nine years old, I would go to my mom’s house and she’d stand up and look in the mirror. That’s why I started doing hair. I could see her shoulders go back. She would stand more confidently.”
It was this memory that inspired Appleton to pursue his longtime career as a hairstylist — and create this product. “I realized the emotional medicine you could have from having great hair. And that to me is priceless,” says Appleton. “It’s about the emotional feeling of, you know, feeling great, feeling priceless, feeling limitless… feeling your absolute best with great hair.”
The Chris Appleton x Color Wow Money Masque will be available on February 24 for $45 at colorwowhair.com.
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