Euphoria’s Makeup Artist Is Launching Her Own Product Line

Like many of you, I, too, have been sucked into the Euphoria universe, and it’s easy to see why so many beauty junkies are big fans as well: the looks are like nothing else we’ve seen on TV before. For that we can thank the show’s makeup designer Donni Davy, a makeup artist with bold imagination and next-generation creativity.

Davy has received high praise for breaking boundaries and sparking a new revolution in makeup—neon eyeliner and face gems are just scratching the surface. And today, the makeup maven announced she is launching her own line of color cosmetics called Half Magic, which grew organically from her success on HBO’s award-winning show. According to Davy, the collection will include products she had to create on set that she had wished already existed, such as face rhinestones, intense saturations of eye and lip colors, and nontraditional highlighters. Plus, what better test-case than the gorgeous cast? Davy used the collection on the faces of Sydney Sweeney, Hunter Schafer, Alexa Demie, Barbie Ferreira and more in the second season of the show, airing now.

The new line launches in May (we don’t even have our hands on samples yet!), and Davy created the above face charts to give us a sneak peek at what she has in store. In the meantime, fans can sign up for updates on the brand’s website here. Stay tuned for more!

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