Kris Jenner Reportedly Files Trademarks for Her Own Beauty Brand


Break out the banners, cake, and candles, because another celebrity beauty brand might have just been born. Following in her daughters’ footsteps, Kardashian matriarch Kris Jenner appears to be preparing a beauty brand launch for the ages. WWD reports that Jenner filed paperwork to obtain trademarks for “Kris Jenner Beauty,” “Kris Jenner Skin,” and “Kris Jenner Skin Care” on February 10, according to documents filed at the U.S. Patent and Trademark Office. She has yet to publicly confirm or comment on the project, but the trademark documents reportedly cover a wide breadth of potential products including but not limited to skin care, fragrance, hair care, nail care, and other cosmetics — the possibilities at this point are essentially limitless. 

The market for celebrity beauty brands has been expanding at the speed of light recently. The past two months alone have seen brand rumors, announcements, or launches from Halsey, Sofia Vergara, Ciara, Dolly Parton, Hailey Bieber, Alicia Keys, Jennifer Lopez, and Jonathan Van Ness. Whew. With that much competition, it feels like a tricky time to be launching a beauty brand… love her or hate her, though, we all know better than to underestimate Kris Jenner. 

As of this post’s publish date, Jenner has accumulated over 39 million followers (and that’s just on Instagram). Plus, she’s no stranger to the world of beauty product development, thanks to her numerous collaborations with Kylie Cosmetics, KKW Beauty, and KKW Fragrance. One glance at her social media accounts proves she’s got the power of promotion, but she almost always uses it in support of her daughters. Considering what could happen when she uses that marketing know-how for her own advancement, it’s hard to imagine her potential brand doing anything but succeeding. 

Sadly, there’s not much else to say at this point unless Jenner decides to publicly confirm or deny the news in some way. In the meantime, we’ll be stalking social media for any reputable-looking @krisjennerbeauty or @krisjennerskin accounts. 


More on celebrity beauty:


Now, watch us try Kim Kardashian’s $357 daily makeup routine:

Don’t forget to follow Allure on Instagram and Twitter.





Credit: Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

spot_imgspot_img

Latest

The Best Jobs on BoF Careers | Careers

Creatives on set, BoF Careers 2021. Getty Images This week, BoF hand-selects the most exciting opportunities from over 300 companies and over 2,700 live...

Jennifer Lopez US ELLE February 2021

If there’s one superstar we don’t see often enough down at newsstands, it’s Jennifer Lopez. Despite appearances on WSJ. Magazine, Vanity Fair and...

Global Growth in Influencer Marketing : influencermarketing

In an article by Yahoo Finance, ResearchandMarket.com project the influencer marketing industry to grow from 6,015 million in 2020 to USD 24,076 million...

Influencer Marketing’s Surprising Rise Of The ‘Everyperson’

Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. getty ...

Chrissy Teigen’s Son Miles Does Impersonation With Sunglasses & Hat – Hollywood Life

Chrissy Teigen took to Instagram to share the cutest video of her two-year-old son Miles doing an impersonation of his ‘Uncle Bumper’ with...
INTERNATIONAL »