Launch List: The Best Body Care Launching in September

SkinMedica Firm & Tone Lotion for Body ($165)

Only the brand’s second body product ever—years of research goes into these formulas—this new product is so much more than your standard body lotion. Dermatologist-tested, it’s formulated to prevent and address visible signs of body skin aging like crepey skin, uneven skin texture, sagging skin and lack of firmness.

Key ingredients include green microalgae and shitake mushroom extracts, which help give aging skin’s collagen and elastin a much-needed boost; caffeine, coffea arabica seed oil and Japanese parsley help promote smoother, firmer skin; and grapefruit peel oil and ginger root extract team up to provide powerful antioxidant properties.

Apply the lotion twice a day, giving yourself a nice massage as you go to increase circulation as well. “I see this product as my ‘active’ step,” says Hamden, CT dermatologist Mona Gohara, MD. “Like retinol is the active step of your facial skin-care routine, and then you follow with a moisturizer, I view this as the active step in my body routine and follow with a moisturizer.”

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