‘Louis Vuitton Brown’ Is Set to Be a Hot Hair Trend This Summer

Lean into luxury this summer with a rich, dynamic hair color and become a ‘Louis Vuitton brunette.’ The lush color inspired by Louis Vuitton bags began its rise in popularity in the spring, and it’s still trending as it’s the perfect shade for summer. If you’re confused about how a handbag inspired a hair color, we’ve got all the answers.

What is Louis Vuitton brown?

Rita Hazan, celebrity colorist and founder of Rita Hazan New York, explains that the shade is “a warm brown that resembles a broken-in Louis Vuitton handbag. A rich, toffee color that is not very light, but definitely not as dark as a chocolate color.” That warm base is infused with “golden pieces of highlights that mimic the colors of Louis Vuitton,” explains Paul Wintner, Alterna’s global education manager and hairstylist.

This shade is especially great for the season, says celebrity colorist Tania Whittier. “It’s a fun play on brown tones creating a warm color that works with the sun for a long-lasting summer look.” Hazan agrees that the shade is perfect for summer since “it’s light, bright and warm.” She adds that it compliments most skin tones.

Wintner speculates that its high-brow name lends itself to a trend. “This color has been popular in the past—it was what most stylists would call ‘bronde,’ but now that it has the Louis Vuitton name attached to it,” says Wintner, which “is probably the reason for its quick rise to popularity. I mean, who doesn’t want Louis Vuitton hair?”

What to tell your stylist

If you want to achieve Louis Vuitton hair, calling it out by name to your stylist is a good start, says Whittier. Hazan recommends telling your colorist you’re seeking “light brown with rich warm tones like praline or toffee.” However, the experts agree that the shade should vary based on skin tone.

“There are several variations that I’ve seen so far.  If my clients were to request this color service, I would suggest picking a base color that matches well with their skin tone and eye color in the warmer/golden tones,” says Wintner. “For highlights, I would add balayage pieces of golden tones that are one or two levels lighter than the base.”

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