One Bottle of This $20 Hydrating Serum Sells Every 5 Minutes

Tis the season of lightweight hydration and one solid selection in that department is none other than Target beauty favorite, Cocokind Ceramide Barrier Serum ($20), an affordable, soaks-right-in formula that has the impressive adjective of “game-changer” attached to it. 

With a 100-percent recommendation rate from reviewers on Target.com, a 4.8-star user rating and the very extraordinary sales stat that one bottle is sold every five minutes, the ceramide-fueled skin care supports hydration, protects against moisture loss and environmental aggressors, and offers gentle exfoliation via lactic acid—and that’s just for starters.

As one devotee raves, she’ll “never stop using this product,” and swears by it for “soothing” her stressed-out, acne-prone complexion, while another reviewer says the serum is her answer for “glow” and “repaired her skin barrier like no other…and it sits beautifully under other skin-care products and makeup.” 

Ulta Beauty consumers agree, with one user tagging it as a “holy grail” that delivered results in only a few days, and another happy customer going as far to call it a “forever repurchase.” 

According to the company, the secret to it all is a mix of ceramides and lipids that mimic and support the skin’s natural barrier (there’s also a lot of aloe in there so, read: hydration), all while minimizing irritation and softening skin.

Our take: It’s a great option if you did something to disrupt your skin barrier and need to get back to basics or want something super simple for summer (the serum, plus sunscreen, works well together for an uncomplicated, clocking-in-at-20-seconds morning routine). And, if you like that “dewy, radiant look” (who doesn’t?), it delivers that, too—minus any reactivity.