This Cult-Classic Makeup Brand Is Finally Launching at Target

The beloved Target run just got a whole lot more exciting for makeup fans everywhere as cult-classic makeup brand, ColourPop, announced this week that they will be releasing an exclusive line for the popular chain store. Starting this Sunday, Targets nationwide will feature a store-specific collection that will satisfy all your holiday glam needs.

“When dreaming up this collection, the vision was to bring the absolute best of ColourPop to Target,” says president of SEED Beauty, Laura Nelson to POPSUGAR. “We created the ColourPop For Target collection to include our iconic ColourPop formulas and bestsellers and added some newness that Target shoppers, and avid beauty-lovers alike, will love,” she continues. “It’s everything you need for universal, casual winter-day looks or glittery holiday-party glam.” The ColourPop For Target collection will feature tried-and-true brand formulas, like that of their famous pressed powder eyeshadow palettes as well as an exclusive Lippie Stix Trio set, Super Shock Highlighters, Just a Tint Duos and more. As if exclusive products and holiday-ready palettes weren’t enough to get you running to Target, all of the products in the ColorPop For Target line are no more than $18.

This long-awaited collaboration is set to launch this weekend and is slated to run through February 25th, but be warned; products will only be available while supplies last, so it’s best to shop sooner rather than later.