The Verzuz phenomenon that was created and executed by super music producers Kasseem Dean and Timothy Zachary Mosley, better known as Swizz Beatz, and Timbaland, has been acquired by Triller Network, the parent company of the Triller app.
According to Billboard, the Grammy Award-winning producers and entrepreneurs will join the Triller Verzuz management team and will help oversee music and other company strategies.
In a written statement, the producers stated, “This is a momentous occasion not only for Verzuz and Triller but the music business as a whole. By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game changing. We couldn’t be happier to be elevating Verzuz and Triller and to recognize, in a very real way, all of the artists who have helped make Verzuz the global phenomenon it is today. Our dream, the artists’ dream, today is realized, which is no small feat. Triller Verzuz is a company that’s by the artists, for the artists and with the people.”
Swizz Beatz took to Instagram to announce the news.
Timbaland and Swizz Beatz have allocated part of their equity stake in Triller to the 46 performers who’ve appeared on Verzuz.
Those performers are John Legend, DMX, Alicia Keys, Ashanti, 2 Chainz, Rick Ross, Too $hort, Patti LaBelle, Gucci Mane, Jeezy, E-40, Bounty Killer, Ludacris, RZA, Snoop Dogg,The Dream, Babyface, Nelly, DMX, Jagged Edge, Keyshia Cole, Fred Hammond, Jadakiss, Fabolous, Brandy, Monica, Gladys Knight, Boi-1da, Hit-Boy, Ne-Yo, Johnta Austin, Teddy Riley, Scott Storch, T-Pain, Lil Jon, DJ Premier, Mannie Fresh, Erykah Badu, Jill Scott, Beenie Man, 112, Kirk Franklin, Sean Garrett, and D’Angelo.
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