Amazon Fashion Appoints Muge Erdirik Dogan President

Amazon’s new personal shopping feature. Amazon Fashion.

Dogan has 13 years of experience at Amazon, having led the e-tailer’s category, technology and operations teams and served as general manager of Amazon Beauty. 

She will take the reins from Christine Beauchamp, who served as president from 2017. Beauchamp has been promoted to a wider role and will oversee Amazon’s consumer categories in North America.

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