BoF LIVE | Gen-Z and Fashion in the Age of Realism

19th October at 17:00 BST / 12:00 EDT

Gen-Z is coming into its own and the fashion industry is taking note. This generation — aged between 12 and 25 and accounting for approximately 25 percent of the world’s population — is now entering the workforce, setting new styles and shifting buying behaviours far differently than previous generations, as a new report from the BoF Insights team shows.

Featuring Anurag Banerjee, chief executive of Quilt.AI; Craig Brommers, chief marketing officer of American Eagle; and Shaina Zafar, co-founder and chief marketing officer of Juv Consulting in conversation with BoF’s Benjamin Schneider and Diana Lee.


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