Jan 12, 2023
Amaya, the Spanish high-end children’s fashion brand, closed the recently concluded 2022 with a turnover of 9 million euros, returning to pre-pandemic sales levels.
By 2023, the fashion company expects to increase its turnover by 35% with the support of international sales. Amaya currently generates 60% of its sales in Spain, but its goal is to equalize the percentage between Spanish and international sales.
The wholesale channel is Amaya’s main sales channel. The brand operates in all of Spain’s autonomous communities. Overseas, its products are available in Algeria, Equatorial Guinea, Cameroon, Mexico, Italy, China, Morocco, Panama, the Middle East, Portugal, the United Kingdom, Russia, Switzerland, Germany and the Netherlands.
Amaya plans to grow abroad this year mainly by strengthening its presence in Latin America and the United Arab Emirates, the company explained to FashionNetwork.com.
Generational succession in the company
Amaya is a family-owned children’s fashion company founded in the 1960s by Antonia Herrero and José Sánchez that began to expand internationally at the end of the 1980s.
The company is currently managed by the family’s second generation: Amaya Sánchez serves as creative director and, in 2022, assumed her role as CEO of the company to establish and develop new growth strategies.
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