China’s People’s Daily Slams Medical Beauty Ads, Urges Regulation | The Business of Beauty

China’s People’s Daily newspaper said it was “imperative and urgent” to regulate advertisements bombarding people with recommendations for cosmetic surgery, procedures and treatments, as they had become excessive, and some made false claims.

“From posters at bus stops and in subway, to introductions on social websites and content platforms, from advertisements planted in films and television variety shows, to promotions by live-streamers, medical beauty advertisements are overwhelmingly pervasive,” the ruling Communist Party’s official newspaper said in a commentary published on its website.

The People’s Daily said some advertisements associate good looks with “high-quality”, “diligence” and “success”, fabricating stories about “plastic surgery changing one’s destiny” and distorting aesthetic perceptions.

The criticism of the sector comes as Chinese regulators have wielded a wide-ranging crackdown on industries from technology to education to property to strengthen their control over the economy and society after years of runaway growth.

The spate of regulatory activity has raised investors’ concerns over which sectors might come under scrutiny next.

In August, China’s market regulator drafted guidelines to regulate the medical aesthetics sector’s advertising practices, saying that they were prompting societal anxiety over people’s looks.

Demand for plastic surgery or medical aesthetic treatment has boomed in China in recent years with procedures to make one’s eyes wider or nose higher among the most popular. However, they have been criticised for failing to caution people about risks.

In July, a 33-year-old online influencer died from complications after a botched liposuction procedure in a case that was widely reported by media in China.

The market for plastic surgery in China is expected to grow to 300 billion yuan ($46.54 billion) by 2022, state news agency Xinhua reported last month citing a report by the Chinese Association of Plastics and Aesthetics.

By Sophie Yu and Brenda Goh; Editing by Simon Cameron-Moore.

Learn more:

Inside China’s $25 Billion Plastic Surgery Market

Social marketplace app SoYoung’s recent IPO has drawn attention to one of the world’s fastest growing markets for cosmetic surgery.

Credit: Source link


Please enter your comment!
Please enter your name here





Celebrity-Endorsed Drivers Watches : Carrera

Swiss luxury watchmaker Tag Heuer has signed Hollywood actor Ryan Gosling as its newest global ambassador. This development coincides with the brand's announcement...

Molly Bernard on the Final Season of ‘Younger’ and the Clean Mascara That Won’t Budge ‘Under Any Circumstances’

Since 2015, viewers have fallen in love with the star-studded cast of females on the New York City–set dramedy Younger—Sutton Foster and Hilary...

Mermaid Beauty Products for Your Inner Mermaid

For those who predicted we reached peak mermaid in 2016, they seriously underestimated the fascination with our aquatic sisters. The year has really just...

Actress Marla Gibbs Set to Receive Star On Hollywood Walk of Fame

Marla Gibbs, who is well remembered as George and Louise Jefferson’s feisty maid who shot side-splitting one-liners in the “Jefferson’s” sitcom, back in...

E.U. Politicians Are Pushing The IOC To Lift Its Ban On Swim Caps

An anti-racist group of members of the European Parliament  have accused the global sports community including the International Olympic Committee (IOC) of “institutional...
en English