Facebook to Shut Down Live Shopping, Focus on Reels



On Oct. 1, Facebook is shutting down its live shopping feature, according to a statement by Meta. Users will no longer be able to host shopping events on the site, create product tags or playlists in videos. Instead, Meta will focus on its short-form video product, Reels, citing shifting viewer behaviours.

The announcement comes after Kylie Jenner and Kim Kardashian, who together wield over 680 million followers on Meta-owned Instagram reposted a critique of the app’s redesign, which shifted its algorithm to prioritise short-form videos and content suggestions from accounts users aren’t already following. “Stop trying to be TikTok,” the post read, prompting a response from Instagram chief executive Adam Mosseri explaining the strategy and Instagram’s plan to continue to prioritise video and discovery

Learn more:

Who Is Actually Livestream Shopping?

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points.





Credit: Source link

Discover

19,463FansLike
232,230FollowersFollow
75,254FollowersFollow
13,830FollowersFollow
2,920SubscribersSubscribe

Sponsor

spot_imgspot_img

Latest

BoF 500 Gala Draws Global Stars and Fashion Insiders

The industry descended upon the Shangri-La Hotel in Paris on Saturday night to raise a toast to new and longstanding members of The...

After Clearing Their Names Of Infidelity Rumors, Heather And Terry Dubrow Enjoyed Saturday At Disneyland

Heather and Terry Dubrow are demonstrating they're the most perfect couple on Earth. After...

While Launching His Most Recent Record On Thursday, Calvin Harris Removed His Shirt To Display His Muscular Physique

And on Thursday, while advertising his most recent record, Calvin Harris removed...

The famous actress Bette Midler, after the whole situation with the ban on abortion, called for the ban on Viagra

A number of celebrities have spoken out against the ban on abortion in the...
en English
X