Fendi To Relaunch Furniture Line With New Partner


Fendi’s headquarters, the Palazzo della Civiltà Italiana in Rome. Courtesy.

The LVMH-owned brand’s Fendi Casa line will relaunch as a joint venture with Design Holding, the Italian design group whose other products include Flos lighting and B&B Italia sofas.

Silvia Venturini Fendi will provide “creative guidance” to the project, which is set to be revealed during Milan’s Salone del Mobile design show next January, the brand said in a statement.

Design Holding, whose backers include Carlyle Group and Investindustrial, will be the line’s majority shareholder. The move comes as more brands seek to increase their presence in homeware, which has enjoyed a pandemic bump in spending.

The loss of the Fendi Casa license marks the end of an era for its current producer, Luxury Living, whose founder Alberto Vignatelli spearheaded the fashion industry’s expansion into licensed furniture in the late 1980s. Vignatelli passed away in 2017, and his company was recently sold to Lifestyle Design Group (the rival Italian furniture group formerly known as Poltrona Frau).

Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.



Credit: Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

spot_imgspot_img

Latest

Couple Splits After 9 Months – Hollywood Life

It’s allegedly over for Ashley Benson and G-Eazy. The couple has split after nine romantic months of dating, according to a new report. Say...

How to Organize Your Home While You Are Stuck Inside

Image: CourtesyNot everyone has the urge to Marie Kondo their place, even if they’re stuck at home with plenty of time to...

5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social...

TestTube March 2021 Booklet – NewBeauty

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about...

Behind the Brand with Katy Milkman

Have you ever struggled with how to change your habits or behavior? If you're like me, it's not a matter of knowing what...
INTERNATIONAL »