Former Communications Firm Loughlin Joseph Will Relaunch as a Talent Agency for Journalists

From Loughlin Joseph’s website. Courtesy.

In its new form, the agency will manage editors and writers who cover creative topics, including freelance reporters for publications like GQ and Mr Porter.

While photographers, artists and other types of creatives have long worked with agents to secure contracts and commissions, journalists are typically left out of talent management, Loughlin Joseph said in a statement about its relaunch. As the scope of traditional media shrinks, more and more writers are pivoting to in-house brand content, creating an opportunity for an agency to facilitate these new opportunities.

“Language is continuously overlooked and underserved in branding,” Loughlin Joseph founder and director Ruari Mahon said in the statement. “We understand that brands are micro-media platforms in themselves, and products and imagery no longer speak alone.”

So far, the firm’s clients include Guardian contributor Jude Rogers and Wallpaper* editor Nick Compton.

Credit: Source link


Please enter your comment!
Please enter your name here




Blake Shelton Says He & Gwen Stefani Have No Wedding Date Yet – Hollywood Life

Blake Shelton admitted he is ‘going to lose weight’ before his wedding with Gwen Stefani but ‘doesn’t know when that is’ yet, during...

Mickey Boardman Makes the Case for All Sequins, All the Time

Photography by Magda Zofia ...

Everything to Know About Hair Extensions

From Jennifer Lopez’s waist-grazing waves to Ariana Grande’s signature high pony, just about every A-lister has worn hair extensions at some point. For...

Former NBA All-Star Chris Webber To Develop ‘Fab Five’ Documentary

The Cashmere Agency has announced that its original content studio, Cashmere Originals, has formed a partnership with five-time NBA All-Star Chris Webber. The...