Levi’s new global brand ambassador, Deepika Padukone. Levi Strauss & Co.
Large domestic and international fashion retailers are ramping up India expansion plans, after pressing pause on store openings over the past year due to the pandemic, according to reports in local business title, Mint.
Benetton India is targeting 30 to 40 new stores across the country this year, in markets such as Gangtok, Ranchi and Delhi. In pre-Covid years, the brand usually opened between 25 to 30 new stores in India annually.
Levi’s meanwhile, began opening new stores towards the end of 2020 and found it has been able to move into prime locations with better rental terms as retailers harder hit by the pandemic moved out.
“Everybody is out covering tier-two and three markets, which performed well for them. Tier-one is yet to reach full recovery,” said Shubhranshu Pani, managing director of retail services for JLL India.
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